A branding design for a Gratitude Journal,
named 'The Greatitude Journal' created by Great Minds Big Hearts.
12 weeks of activities is planned out and designed for the kid and their companion to carry out.
It's aimed to be easy to follow and fun to look at.
THE BRAND
A branding design for a Gratitude Journal, We started with working on the brand logo, which is a font heavy logo. It was fun experimenting with many handwritten fonts and trying to sketch out different variants for the client to choose from.
The branding includes 3 main characters: Idea, Heart & Mind! Who'll act like a friend who grows alongside the whole journey with the kids. And also, the funny little friends who's the Neuron(s) who acts as various emotions one may experience in life.
THE PRODUCT
The product is a fun journal for kids to learn many useful lifelong habits such as mindfulness with a span of 12 weeks activities sheets to be carried out with their parents, teachers, guardians, siblings or friends.
Very first draft sketches for the journal.
Colour thumb of the spreads.
Every weekly activities ends with a specially handpicked quote that the kids can remove from the journal and decorate their space with, to motivate and encourage! And it begins with a colouring page for them to explore their creativity however they like!
THE SOCIAL MEDIA
The social media is the face of the brand and the product, it has to still be eye-catching and informative while maintaining the brand's fun and cheerful identity.
This is a journey I'm grateful for, I've learnt many precious lessons while brainstorming ideas with the kind and lovely creator behind 'The Greatitude Journal'. I hope this product can bring the same experience to all the kids out there.
Check it out here!
Check it out here!
